Cases / Jesperhus
Revolutionizing the online holiday experience for one of Scandinavia's most beloved family destinations — inspiring bookings, delighting guests, and driving digital growth.
Jesperhus aimed to revolutionize the online holiday experience. The mission was clear: inspire bookings, delight guests, drive webshop sales, and optimize digital performance for one of Denmark's most beloved family destinations.
Our team embarked on a comprehensive redesign and development process, starting with a deep analysis of Jesperhus' requirements — from the initial booking flow to post-stay engagement and loyalty.
The solution blended advanced features, efficient back-end systems, and data-driven analytics — creating a digital ecosystem that not only meets but surpasses client expectations.
6+
Key integrations
2
Platforms (Web & App)
100%
Custom back-end
Multi
Language support
Spectra booking integration
Seamless online booking and guest data management via deep Spectra API integration.
Guest companion app
iOS & Android app with streamlined bookings, exclusive rewards and real-time exploration.
Analytics & performance
Google Analytics, Tag Manager, and custom Databox dashboards for actionable insights.
Galaxy ticketing
Activity ticketing fully integrated — guests book, manage, and enjoy all in one flow.
4,820
Active bookings
↑ 34%
Online conversion
97%
Uptime
Bookings — last 7 days
What we built
Four core capability pillars — each designed to improve a specific dimension of the Jesperhus guest journey, from discovery to departure.
Streamlined booking experience and a user-friendly webshop facilitate easy reservations and purchases. Integration with Spectra ensures seamless online booking and guest data management.
Custom interfaces and back-end systems efficiently manage activities, discounts, and packages. Galaxy ticketing integration and a staff app streamline day-to-day operations.
Seamlessly integrated with Spectra, the app enhances the Jesperhus experience — offering streamlined bookings, exclusive rewards, and real-time exploration opportunities.
Leveraging Google Analytics, Google Tag Manager, and custom statistics for actionable insights. Server-side statistics and Databox elevate performance evaluation.

Technology
Jesperhus' digital evolution is not just a website upgrade — it's a testament to a redefined holiday experience. Seamlessly blending advanced integrations, efficient back-end systems, and data-driven analytics.
Booking and guest API powering the entire reservation and data ecosystem.
Newsletter campaigns and automated guest communications at scale.
Secure Scandinavian payment processing integrated directly into checkout.
Full ticketing and activity management for on-site guest experiences.
Multilingual support catering to Jesperhus's diverse international audience.
Optimized media delivery for a fast, visually rich guest experience.
Outcomes
The result is a digital haven that not only meets but surpasses expectations — blending advanced features, streamlined operations, and measurable business results.
For Guests
Guests can discover, book, and manage their entire Jesperhus holiday in one place — from cabin reservations and activity tickets to webshop purchases. The companion app keeps them connected to everything on-site, in real time.
For Operations
Custom back-end interfaces give staff full control over activities, discounts, packages, and ticketing — all synced with Spectra. Server-side analytics and Databox dashboards turn operational data into actionable intelligence.
You are always welcome to contact us to find out more about what we can offer you. We are ready to hear about your business and advise based on your needs.
